Words from B&A Reps.
“Do you know what’s really annoying? Because Shotopop does, and they’re using it to sell coffee. In their latest piece for Maxwell House, the creative agency brought to life an insufferable cup of fancy coffee that they made precisely to piss you off. “We tried to make the character as annoying as possible with the voice over, his mannerisms, the way he moves, and the way he speaks,” says Casper Franken of Shotopop. They did this for a really good reason: Maxwell House stamps out the character at the end. After all, Maxwell House has always been the coffee for regular people and it’s time we saw regular people win instead of the elite. We get to see that with a simple Cup o’ Joe.
In execution, creating the super-annoying cup of coffee was actually quite complex. Shotopop had to balance aesthetic wishes with material limitations. So they used stop-motion, photography, and CGI to bring together a comprehensive visual experience. Ultimately the annoying dude was made entirely out of CGI so they could have him perform actions that they wouldn’t be able to do with any other medium (and hit their deadline). “We decided to go with a 3D approach so we could keep the character a little more flexible,” Casper says. “If you look closely at the character there’s actually some motion that’s a little unrealistic in terms of what paper could actually do but it brings a little more life to him.” Whether he’s fluffing his foamy coif with a whisk or blowing himself a kiss while taking a selfie, the agility that Shotopop found by bringing him into a 3D space made it a successful endeavor.
This video will be seen all throughout the Chinese market, and with that different audience comes different expectations. Shotopop noticed a different, more vigorous work ethic from their partners in Asia, and with that came a really positive experience. “We had a good time collaborating with them,” he says. “It was our first proper 3D animation character, and it was a good one!” They were able to hit a couple birds with one stone all while making a memorable character for a very funny spot. Even if it’s a little annoying!”